Hey, I’m Felipe.
My relationship-first approach isn't just about connection; it's what increases adoption and reduces churn. When customers feel understood, guided, and supported, they gain confidence, engage more deeply, and stay committed long term.
How I Create Value
Empathy
I lead with understanding and patience. I want people to feel heard, supported, and not alone in what they’re dealing with. Empathy is how I build trust and create space for honest conversations.
Curiosity
I ask questions, dig deeper, and try to really understand what’s going on beneath the surface. Curiosity helps me see things others might miss and find better ways to support the clients I work with.
Strategy
I look at the bigger picture, connecting day-to-day needs with long-term goals to create plans that feel thoughtful, realistic, and impactful.
Analysis
I like finding the meaning behind the numbers. Through analysis, I take complex information and turn it into clear, useful insights that help people make decisions they feel confident about.
Personal Values
These values guide how I show up in every role, every team, and every environment. They shape how I think, how I collaborate, and how I move through work and life.
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I communicate with clarity, transparency, and sincerity. I say what I mean, I follow through, and I value direct communication that makes expectations and decisions easier for everyone.
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I believe the best work happens when people feel supported, included, and heard. I show up for my team, create space for others to contribute, and build relationships based on trust and mutual respect.
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I approach every relationship like a partnership, not a box to check. Whether it’s a colleague, a client, or a cross-functional teammate, I invest in creating genuine connection, shared understanding, and long-term outcomes.
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I take ownership of my work and how I show up for people. If something needs to get done, I step up. If I commit to something, I deliver. I hold myself to a high standard and encourage others in the same way.
Success Stories
Churn Reversal & Increased Retention
Working in the automotive marketing tech industry, I inherited several clients I inherited were already at high churn risk due to limited engagement and unclear ROI. Through honest conversations, clear communication, and consistent follow-through, I was able to rebuild trust and reset expectations.
Key Outcomes:
Addressed concerns directly and strengthened relationships
Clarified value and aligned clients on the product mix that fit their goals
Increased adoption and reduced churn risk across multiple accounts
Secured renewals and product expansions from clients who were close to leaving
Workflow Quality & Consistency Improvement
In a previous nonprofit tech role, campaign launches involved 30+ steps and checkpoints across complex automated workflows. To reduce errors and improve consistency, I created a comprehensive pre-launch checklist that made the process clearer and more reliable for the entire team.
Key Outcomes:
Reduced launch issues by over 90%
Improved consistency across customer campaigns
Enabled analysts to self-check their work and avoid missed checkpoints
Strengthened both internal operations and customer experience
Client Relationship Win
While working in the automotive marketing tech industry and covering for a colleague who was out of office, I offered to connect with one of their clients. After one conversation, the client asked to permanently switch to my management. I handled the request respectfully, aligned with my colleague, and supported a smooth transition.
Key Outcomes:
Built trust and connection in a single conversation
Maintained a positive team dynamic while honoring the customer’s needs
Developed a strong partnership that led to multiple product expansions
Achieved a significant increase in ROI through consistent, aligned support
The Impact I’m Proud Of
The best part of my job is the relationships I build. Here’s what clients have shared about our work together:
“Felipe is honestly the best Kukui representative I have ever worked with. He is knowledgeable, resourceful, and incredibly helpful. His suggestions are always on point and have helped us improve our strategies and business planning. He goes the extra mile and is greatly appreciated. Everyone at our business has had the same outstanding service from Felipe.”
Vicky, Matt’s Import Haven
“Felipe knows his stuff!!! He is a joy to work with. He is a fantastic representative for Kukui.”
Natalie, CT’s Automotive
“We had a great first time meeting. It was obvious Felipe had done his homework and looked at our business and had great suggestions. I look forward to continuing a fruitful relationship”
Haley, Genesis Auto
“We've been working with Kukui for our website and marketing needs, and I have to say, our experience has been nothing short of outstanding, thanks to our Success Coordinator, Felipe.
Felipe has been incredibly patient, knowledgeable, and thorough in guiding us through the tools and features Kukui offers. He takes the time to explain everything clearly and ensures we're getting the most out of the platform. His support goes above and beyond anything we've experienced with other companies in the past.
What really sets Felipe apart is his deep understanding of the system and his genuine commitment to our success. His insights have been a tremendous asset to our business, and we truly value his expertise.
Thank you, Felipe, for your dedication and support. I'm looking forward to many more productive meetings ahead!”
Keith, Crowell Brothers
How I Show Up for the People I Work With Every Day
The feedback I’ve received from teammates, cross-functional partners, and leaders reflects how I strive to show up at work: with empathy, curiosity, dependability, and a genuine commitment to continuous improvement. These are the real words people have shared with me, and they capture the experience I work to create for the people around me.
“You help everyone around you without hesitation. You are a wealth of knowledge, always finding time to answer questions and support others while keeping things moving. Thank you for all the help and guidance over these past few months.”
- From a Teammate I Trained, Developed, and Supported During Their 30/60/90 Ramp-Up
“Felipe has stepped up in a big way. After transitioning into his new role, he immediately showed maturity, positivity, and agility. His ability to adapt quickly while maintaining exceptional service has been impressive. He continues to grow in his analysis and communication, leading by example in meetings and collaborative channels.”
From My Manager (Feedback Following My Promotion)
“Felipe is a thoughtful and kind leader. His honesty and curiosity inspire growth in others. He is not afraid to ask hard questions, challenge ideas, and push conversations toward improvement. He is constantly seeking to do better, support his team, and set a positive example.”
- From a cross-functional coworker I collaborated with regularly
“Felipe welcomes everyone with open arms and is always there to support the team. He embodies what it means to create a culture of care and dependability. Working alongside him has been an incredible experience.”
- From a Teammate I Collaborated Closely With Daily
During my time at GoodUnited, I received my company’s “Sunshine Award,” recognizing teammates who elevate the culture through positivity, dependability, and support. I was given the award for consistently stepping up for my team, embracing challenges with a positive mindset, and helping create a collaborative, encouraging environment.
About Me
I’m Felipe, a relationship-driven, people-first professional who cares deeply about the success of everyone around me; my clients, my teammates, and myself. When one of us grows, all of us do. I’ve always believed that the way we show up matters just as much as the work we produce. That’s shaped every role I’ve had, every team I’ve supported, and every relationship I’ve built.
My background spans nonprofit tech, automotive marketing tech, global media, and customer-facing roles where clarity, empathy, and strong communication were essential. I’ve trained teammates, supported cross-functional partners, collaborated with leadership, and stepped in whenever someone needed help. Not because I had to, but because I genuinely want people to feel supported, understood, and confident.
Along the way, I’ve become known for my calm energy, my ability to simplify complexity, diffuse conflict, and my commitment to creating spaces where people feel seen and heard. That’s why I received my company’s “Sunshine Award,” given to the person who brings positivity, warmth, and dependability to the team every day.
Outside of work, I’m someone who loves design, technology, photography, music, and road trips. I’m curious by nature, reflective, and constantly learning, whether it’s a new skill, a new system, or a new way to understand people.
At my core, I value honesty, collaboration, and showing up fully for the people who count on me. That’s who I am and that’s the energy I bring to every environment.
Explore My Background
Take a look at my resume or connect with me on LinkedIn to learn more about my experience, values, and the impact I bring to teams.